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  • G+ Hexagons Prank 2012
  • Yuzz | Banesto | Projects
  • Plataforma Solidaria
  • test it! .labs
  • North Face Store Design
  • n-joy TV channel pieces
  • Quahog Website
  • Filmoteca de Catalunya
  • Noire Editorial Design
  • Club Cambra twitter ID
  • G+ Hexagons Prank 2012
    We wanted to launch a credible prank for fools day in Spain (28 December), as Cink works with e-commerce and social networks a lot, we thought that a good idea will be to make a fake update of google+ with a piece of humour, changing the circles that have given g+ the fame it has got with hexagons, relating to the 6 degree theory in social networking.

    The result was a record on Cink blog, a bunch of views and laughs
    Graphic Design, Web Design, User Interface Design
    2012
  • Yuzz | Banesto | Projects
    Fundación Banesto works in a few projects in Spain. Yuzz gives a chance to enterprising youth people (under 30) with a digital/technology idea (such as devices apps, e-commerce, etc...). The whole campaign uses newsletter mailing, website, print communication, and other kind of stuff as merchandising.
    Web Design, User Interface Design, Graphic Design
    2012
  • Plataforma Solidaria
    Fundación Banesto works in a few projects in Spain. Turismo Solidario is starting a campaign where every woman can start a sustainable project in Africa. For each click recieved Banesto will give 1€ to its owner.
    The campaign design consist in the whole GUI for facebook and also the landing information.
    Design, Web Design, Graphic Design
    2012
  • test it! .labs
    test it! .labs is a fictitious new brand which performs quality test over gadgets.

    As it uses the "feedback" method and new technologies to provide brand new products to customers, who can test the products before the final production stage, the whole communication turns over the "feedback" concept and tries to be smooth, clean (lab visual style) but a bit more harmfull. It calls geeks to it's labs by using their own language and a modern-electronic look like.
    Graphic Design, Branding, Motion Graphics
    2011
  • North Face Store Design
    The idea is to move that huge values to the stores, made them more minimal but more powerful looking and gave the shops a plus, a new way of seeing the brand, not just by their clothes wich are already well known, also for displaying they're objectives. Make you reach your dreams, and of course "never stop exploring"
    Art Direction, Design, Interior Design
    2011
  • n-joy TV channel pieces
    n-joy tv is a fictitious comedy channel for a university project. It's a 24/7 comedy channel including the most famous series, without any other kind of content, just fun!

    There are 5 different pieces created all on After Effects, appearing in this order:

    - Bumper v1
    - Next Up
    - Bumper v2
    - Animated bug
    - Bumper v3
    - Summary

    Also, I've created the identity by choosing 4 funny spiced colours with some gradient, smooth clear design. The logotype is just typographic.
    Motion Graphics, Graphic Design, Television
    2011
  • Quahog Website
    The project brief was to create a governmental site about a ficticious city from whatever (books, self-minded, shows, movies...) In my case, the decision was to make a real Quahog site, as in Family Guy, but not with animated characters, with real people, transform Quahog into a real USA state. The website must guide Spanish users to Quahog, containing a little information about the city, points of interest, a shop and also a news section.
    Web Design, Graphic Design, Web Development
    2011
  • Filmoteca de Catalunya
    The "Filmoteca de Catalunya" is being build on a new location where everything will be new, and extremely different from where they began. The function of this building is to locate the new research and archives department, and also, the new space for projections and its public video library.

    Originally the film center was designed by "Generalitat de Catalunya" and the whole identity didn't had a nice and logical structure, so the job has been to give them a new strong personality according to the new modern nice look for their new headquarters. From the logotype to signage, everything was done under the same pattern, using the shape of its new building.
    Branding, Graphic Design
    2011
  • Noire Editorial Design
    "Noire" is a thriller's book publisher, the project is about designing the covers, regarding to a good legibility for the inside pages and a good feel and look outside making the books interesting and graphically rich.
    Editorial Design, Print Design, Graphic Design
    2011
  • Club Cambra twitter ID
    Club Cambra needed an identity for its social networks starting with twitter.

    The project is to adapt the corporate ID of Club Cambra (Cambra de comerç de Barcelona) and use it to build a new background and avatar for their twitter account.
    Graphic Design, Web Design
    2012
Most Recent Tweets

http://t.co/yAYgaEcm | That's a huge idea. I wish my walls were smooth... :(
About 10 hours ago

I just published a new project to my @behance portfolio: http://t.co/1SSl6m1e
About 12 hours ago

A few interesting links to start this account of twitter :) | http://t.co/UOPGCzXu | #graphicdesign #resources #web
Jan 24th at 9:18am

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  • Email: pablo.garcia.roca@gmail.com
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