This is a fictitious project, redesigning the interface of the most famous mobile app in messaging services, Whatsapp.
In this experiment I wanted to create a beautiful app, but keeping it simple, as their creators want to be.
Icons are from www.thenounproject.com (several designers)
For icon template used App Icon Template: http://appicontemplate.com/ with some modifications to left it transparent (project cover) (huge work)
For iOS base template used: http://www.teehanlax.com/downloads/ios-6-gui-psd-iphone-5/ (huge work also!)
Graphic Design, UI/UX
test it! .labs
test it! .labs is a fictitious new brand which performs quality test over gadgets.
As it uses the "feedback" method and new technologies to provide brand new products to customers, who can test the products before the final production stage, the whole communication turns over the "feedback" concept and tries to be smooth, clean (lab visual style) but a bit more harmfull. It calls geeks to it's labs by using their own language and a modern-electronic look like.
Graphic Design, Branding, Motion Graphics
n-joy TV channel pieces
n-joy tv is a fictitious comedy channel for a university project. It's a 24/7 comedy channel including the most famous series, without any other kind of content, just fun!
There are 5 different pieces created all on After Effects, appearing in this order:
- Bumper v1
- Next Up
- Bumper v2
- Animated bug
- Bumper v3
Also, I've created the identity by choosing 4 funny spiced colours with some gradient, smooth clear design. The logotype is just typographic.
Motion Graphics, Graphic Design, Television
The project brief was to create a governmental site about a ficticious city from whatever (books, self-minded, shows, movies...) In my case, the decision was to make a real Quahog site, as in Family Guy, but not with animated characters, with real people, transform Quahog into a real USA state. The website must guide Spanish users to Quahog, containing a little information about the city, points of interest, a shop and also a news section.
Web Design, Graphic Design, Web Development
North Face Store Design
The idea is to move that huge values to the stores, made them more minimal but more powerful looking and gave the shops a plus, a new way of seeing the brand, not just by their clothes wich are already well known, also for displaying they're objectives. Make you reach your dreams, and of course "never stop exploring"
Art Direction, Design, Interior Design
Noire Editorial Design
"Noire" is a thriller's book publisher, the project is about designing the covers, regarding to a good legibility for the inside pages and a good feel and look outside making the books interesting and graphically rich.
Editorial Design, Print Design, Graphic Design
fárfara Experience is a management consultancy which organizes activities and experiences for clients to emphasize the benefits of food products. They've worked among famous brands such as Danone. This project consists in bringing the concept to their new website and also, make a teaser for the same site, explaining visually the concept for this brand.
Branding, Motion Graphics, Web Design
G+ Hexagons Prank 2012
We wanted to launch a credible prank for fools day in Spain (28 December), as Cink works with e-commerce and social networks a lot, we thought that a good idea will be to make a fake update of google+ with a piece of humour, changing the circles that have given g+ the fame it has got with hexagons, relating to the 6 degree theory in social networking.
The result was a record on Cink blog, a bunch of views and laughs
Graphic Design, Web Design, UI/UX
BCN Street Signage
Barcelona is a huge city with a huge personality, regarding to the culture movements, it's own architecture, the style... and many other factors. Actual signage doesn't have that rich personality, is a good design, but needed of a new look, with some improvements.
I propose a new signage system based on Interstate font, clear, but with a special look that makes it unique for an unique city in many ways. I've made few changes from the old one beginning in a new left-align text, with proportional heigh-lines, one or two street name lines, one for the kind of street in a grey tone to separate it from the street name which is the primary info, and finally adding the district name for a better orientation. Also, I decided to make it more unique by adding a pictogram of the image used on Barcelona's ground, very used also to promote Barcelona in few ways.
Design, Typography, Signage
Filmoteca de Catalunya
The "Filmoteca de Catalunya" is being build on a new location where everything will be new, and extremely different from where they began. The function of this building is to locate the new research and archives department, and also, the new space for projections and its public video library.
Originally the film center was designed by "Generalitat de Catalunya" and the whole identity didn't had a nice and logical structure, so the job has been to give them a new strong personality according to the new modern nice look for their new headquarters. From the logotype to signage, everything was done under the same pattern, using the shape of its new building.
Branding, Graphic Design
Yuzz Awards 2012
Developed the whole awards interior design, including visuals, walls, lights and even the own trophy. The whole identity works besides the San Francisco Golden Gate bridge because of the SF history in tech start-ups, as yuzz is a entrepreneurship competition with an economic reward and a travel to SF as prize.
Graphic Design, Interior Design, Print Design
Banesto’s foundation channel “emprendedores TV” talks about enterprising people who have made their own path below the market. It gives tips to new ones but also talks about people experiences. This ad wants to anounce the new site design performed by Federico Gustavo Cerdá but also remain the site contents by introducing people’s faces beside the new logotypes.
Advertising, Art Direction, Print Design
Log-in Fundación Banesto
Log-in Project - Branding, Identity, Web & App Design
Art Direction, Branding, Graphic Design